Diversifying shipping carriers

Order management software integrations are the best-kept secret to diversify your shipping strategy (without the IT overload). 

Localized logistics

When you need to ship something, where do you go?  FedEx, UPS, or maybe USPS?  

The brand recognition enjoyed by these companies is founded on great marketing, public awareness, and the number of brick-and-mortar locations available to consumers.

What’s less well known is the tier of shippers beneath those recognized names. Broadly referred to as “Regional Carriers”, these logistics firms focus on specific regions and even specific modes of delivery. 

So, which do you need? 


Let’s take a look at why this is, and how easy it is to achieve from a technical integrations standpoint.

Small, nimble, and unique

Regional carriers do not operate on a national scale.  

They are built around efficiency and specific service areas. In addition, they might specialize in a type of delivery, such as local trucks or white-glove services. They offer something unique at competitive prices.

For high-growth brands, this means a single regional carrier alone won’t carry the full business.  A patchwork of alternative parcel carriers is necessary to cover every order and delivery option.  

This is where a business can meet a stumbling block. Do they have the IT resources or agile order management software (OMS) that can deploy and maintain their strategic network of shipping options?

Incredible value, if you can access it

Many of the things which national carriers provide – strong integrations, standard schemas, and online portals – simply don’t exist with regional carriers. Working with them may require that a business create its own technical integration to the carrier. The business might need to leverage older exchange tactics like secure FTP or emails. 

That’s a big task for growing brands, considering the volume of orders facing a modern business. 

You don’t have time to build (and maintain) system integrations. Your focus is on products, revenue, and exceeding customer expectations.

Order management software integrations for shipping

None of this is ideal in a world where your competitors are tapping into web-enabled, paperless order management systems that can handle shipping and prepare decisions at very high volumes in a fraction of the time.  

While shipping integrations are not necessary in 3PL-managed operations, they present opportunities for those trying to save money or meet unique customer requirements.

Order management software can, through technology partnerships and software integrations, make it simple for customers to access the value of a broad shipping network and integration services. 

Powerful shipping options: diversify your shipping strategy

Previously, regional carriers were a localized recipe for success that was difficult to access. Their unique capabilities were offset by the difficulty in pursuing them one at a time. 

With the arrival of network aggregators available via Deposco’s Bright Sockets, you can eliminate a significant barrier to entry, making NOW the perfect time to diversify your shipping strategy.

Deposco simplifies technology integrations

Deposco Bright Socket integrations allow customers to access a host of quick-deploy technology solutions that enhance their warehouse and order management operations. After a brief configuration, the services will communicate with each other natively to combine the value of the service within Deposco’s process flow.

Deposco’s order management software, Bright Order considers the service-level requirements and can sift through a wide variety of rate engine responses to ensure that what is good for the business also meets your customer’s requirements.

The beauty of order management software integrations is they enable your business to focus on customer experience, knowing you’re providing the best rate, service, and support regardless of the delivery method chosen order-by-order.

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